New Label Oude Kaap Range

 They have not all transitioned to the new label yet, but the wines of the Oude Kaap range will all be moving to a new label in the near future. This new look for the wines from South Africa gives the brand a completely different appearance.

The new labels of Oude Kaap tell the story of the rich history and diverse landscape of the Cape region. With many wonderful stories and elements to share, the designers chose to represent pieces of each story through multiple deconstructed illustrations. These illustrations include popular landmarks, indigenous flora and fauna, and famous streets and buildings, all coming together in the refined new label designs of the Oude Kaap range.

To clearly distinguish between the different wine tiers, various color treatments are applied. This not only creates an attractive visual variation but also helps consumers easily find their favorite wines within the Oude Kaap assortment.

With this renewal, Oude Kaap takes an important step in modernizing their brand, without losing sight of the rich traditions and quality for which they are known. Wine lovers can look forward to this new presentation of their trusted wines, which will soon appear on the shelves.